BECOME A SENIOR LIVING ADVISOR
Help families navigate senior care with confidence—while building a meaningful, flexible career.
About Us
Launch Your Own Senior Living Referral Business —No Franchise Fees or Royalties
Every day in the U.S., over 10,000 people turn 65—and many of them, or their families, are searching for help. As a senior living advisor, you guide families through one of the most emotional decisions they’ll ever make: helping a loved one transition into assisted living, memory care, or senior housing.
While there are over 2.5 million real estate agents in the U.S., there are only about 2,500 senior living advisors nationwide.
That means there’s incredible room for growth—and virtually no saturation. Families everywhere are searching for help, but in most markets, there simply aren’t enough advisors to meet the demand.
If you’re just getting started, this is one of the few industries where being “new” still gives you a huge opportunity to stand out and succeed.
And here’s the best part:
💡 Your service is always free to the family—and you get paid by the facility.
Jennifer Carter
CERTIFIED DEMENTIA PRACTITIONER
FOUNDER OF STAR LIGHT SENIOR ADVISORS
PUBLISHED AUTHOR & LEADER IN THE SENIOR LIVING ADVISOR INDUSTRY
About Me
MEET JEN
I am a leader in the Senior Living Advisor space, and owner of Star Light Senior Advisors. I’ve personally helped place hundreds of seniors and now mentor others to do the same using my proven, step-by-step turnkey system. I charge a simple, one-time program fee — unlike traditional franchises that can cost over $100,000 up-front and also take a percentage of your income. With me, you stay fully independent while still getting the training and support you need to succeed.
What Does a Senior Advisor Do?
If you’re just getting started, this is one of the few industries where being “new” still gives you a huge opportunity to stand out and succeed.
Help families understand their senior care options
Match seniors to appropriate communities based on their needs and budget
Tour facilities, communicate with staff, and guide decision-making
Earn a substantial referral fee for each senior living referral
NO medical background, degree, or experience needed
NO CSA (certified senior living advisor) certification needed
Why Work With Me?
I’ve taken everything I’ve learned from running a successful senior living referral business and packaged it into a complete, done-for-you system — so you don’t have to start from scratch. When you work with me, you get the tools, training, and support you need to launch with clarity and confidence, including:
A custom website
A professionally designed website tailored to your advisor business.
Logo & Branding
A cohesive brand identity that builds trust and credibility.
Social Media Pages
Branded social profiles to help you connect and grow online.
Professional Marketing
Ready-to-use materials to promote your services with confidence.
Contract Templates
Pre-written agreements to streamline your business operations.
100+ Page Business Manual
A step-by-step guide covering everything you need to succeed.
1-on-1 Unlimited Consulting
Ongoing personalized guidance whenever you need expert support.
Personalized Business Launch Plan
A custom, step-by-step plan tailored to your goals and local market.
Testimonials
see what clients are saying about Jen
“The investment was worth every penny. I got the tools, knowledge, and real ongoing support to succeed.”
Tommy Jacobs
One of a kind. I was very impressed by Jennifer Carter of Star Light Senior Advisors. The franchise manual she developed was an exhaustive detailed work of art, thoroughly informative, leaving no stone unturned. She has patiently worked with me through some difficulties, always available and professional. Every promise kept. If senior care is your calling, Star Light Senior Advisors will give you all the tools you need for success.
Mr. Richard Coles
"Working with Jennifer Carter and her Senior Advisor "business in a box" was one of the greatest business decisions I’ve made. With low risk and high reward potential, she gave me everything I needed to get started – from the complete manual and contracts to my website and marketing materials. Jennifer overdelivers on support and guidance, answering my questions step-by-step and promptly responding as a mentor. I launched quickly, followed her instructions, and received 2 referrals within a month simply by sharing my new business with friends and family."
JAY TOMES
“From the moment I discovered Jen Carter, I knew I was in the right hands. The opportunity to work directly with the leader in the senior advisor industry—someone who’s not only built a proven system but is also a published author—was incredibly exciting. Jen’s knowledge, professionalism, and genuine passion for helping others are unmatched. She made the process of launching my business clear, doable, and inspiring. I now feel confident and prepared, thanks to her step-by-step guidance and the tools she’s created. I couldn’t be more grateful to be learning from the best in the field.”
Layne Skoyen
"When I first discovered Jen’s program, I wasn’t sure how quickly I’d be able to get off the ground. But thanks to her complete system, I’ve already started taking on clients and building my business faster than I ever thought possible. Jen truly overdelivered—she gave me everything I needed, from the training to the tools to the ongoing support. It’s rare to find someone who backs up their promises like she does. I can honestly say I owe my early success to her system, and I’m excited to see how far I can grow with what she’s put in my hands."
Deq Gerad
Flexible Packages
Senior Advisor Business Packages
SILVER
$2,900
Done-For-You Setup
“Get the complete business system, brand, website, and marketing tools ready to go.”
- 2 exclusive Manuals written by Industry Leader Jen Carter
- Industry Specific Contract (for facilities to pay you)
- Assessment forms
- Intro Marketing letters (2)
- Custom Business card design
- Custom Premium Logo
- Google Spreadsheet Organizers
- Custom Invoice Template
- Custom Website Build Out
- Email support for 60 days
GOLD
$5,900
Complete Business + Lifetime Coaching
“Everything done for you — plus personalized, unlimited consulting and support for the life of your business (and much more).”
- 2 exclusive Manuals written by Industry Leader Jen Carter
- Industry Specific Contract (for facilities to pay you)
- Assessment forms
- Intro Marketing letters (2)
- Custom Business card design
- Google Spreadsheet Organizers
- Custom Premium Logo
- Custom Invoice Template
- Custom Website Build Out
- Custom Marketing Flyers for Every Occasion
- Tri-Fold Custom, Branded Brochure
- Custom Social Media Business Covers
- Custom, Branded Social Media Ads
- Custom 2 week launch plan created by Jen Carter
- 1-on1 Consulting Phone/Email/Zoom support for the LIFE of your Business
Ready to Start Your Journey?
Build a meaningful career while helping families make confident senior care decisions.
Get started today and take the first step toward becoming a Senior Living Advisor.